Digitalizing Pickup Orders

Harvest Boulangerie Patisserie is a renowned bakery located in Perth, Australia. The founders sought to elevate their customer experience by digitizing their pickup ordering process and, at the same time, to enhance their online presence with an e-commerce website. With a loyal customer base and growing demand, the bakery recognized the need to streamline and modernize its ordering system to accommodate changing consumer preferences and improve operational efficiency. By embracing digitalization, Harvest Boulangerie aimed to offer customers a seamless and convenient way to place orders, ensuring a hassle-free pickup experience while showcasing its delectable range of baked goods. The bakery’s adoption of digital ordering is aligned with its innovation strategy and sets it up for sustained growth in a highly competitive market.

My Role

I led the design and development efforts, ensuring alignment with the client’s brand identity. Leveraging WordPress and WooCommerce, I implemented an intuitive e-commerce platform with a pickup ordering system enabling customers to schedule the pickup date and time, and Stripe’s online payment processing system to provide a convenient and smooth transaction experience.

The Final Design

Key Takeaways

• Clear User Journey: Mapping out the customer’s ordering process and understanding the production workflow facilitated the design of a seamless e-commerce experience.
• AI Integration: Utilizing AI for website structuring, feature listing, copywriting, and image editing streamlined the creative process and saved valuable time.
• Client Collaboration: Collaborating closely with the client’s general manager and marketing director was pivotal in creating a website that aligned with the company’s mission and goals.
• Performance Optimization: Addressing loading speed issues for Australian users by switching to a hosting provider with local data centres significantly enhanced the website’s performance and user experience.
• Successful Launch: The website was launched through various promotional activities such as distributing flyers, sharing discount coupons on social media, and implementing a subscription pop-up form. In the first month, the website gained over 200 new subscribers and received more than 150 orders, resulting in gross sales of $18,000, with an average order value of $140.